Look at some of these examples of social issue ads from around the world. Pick a few favorites, ones that grab your attention or really make you think.
Now, look at your favorite ads a little more closely. How do they use text and image together to make a point that wouldn’t be as effective with just one medium? What stories do they tell? Do they make you want to take action?
Imagine a crisis in your own life. These can be somewhat realistic; for example, though many in the world do not have easy access to water, you may have faucets all over your home and take it for granted. But what would it be like if you didn’t? These can also be more absurd or strange. What would happen if there were a hair gel shortage or a national campaign against cats?
Next, create a social issue ad for one of these crises, considering who it affects and how. You don’t have to confine yourself to a poster. If you want, create a Vine, Instagram, Snapchat, or any other medium that allows you to mix image and text. Consider the pros and cons of each platform. Which is best suited to your topic and your audience?
Finally, inspired by the ad you’ve created, write about your issue!
Some ideas: If you chose a more realistic topic, like a water shortage, you may choose to investigate it in a nonfiction piece. You could wonder who would be affected by a sillier crisis like a hair gel shortage in a poem or song. If you were more interested in the images of the posters, perhaps you could expand your ad into a fuller comic. Or maybe you could imagine what a world with a campaign against cats would look like, turning this into a script or fiction piece.